DANCEST 805 Lecture Notes - Lecture 20: Marketing Mix, The Channels, Niche Market

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12 Oct 2020
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Finding a team: often-times, employees in start-ups are provided with shares early in the development, the share each team member hold may be reflected in the sweat equity. reflects the. Shared cognitions shared goals and effective communications and transfer of knowledge between partners. Using professional advisors: professionals can be sources of: knowledge, skills, advice, and provide additional networks of contact, types of professional advisors: accountants, lawyers/attorneys, business consultants. The aim should be to build a relationship with customers based on shared values. Y2p5 2018/19: finding the first customer to find a first customer, face-to-face selling is often necessary, but also very time consuming. Communications media: a range of mass media communications can be used to initiate, develop and maintain relationships, word-of-mouth: sreads through relationships and networks, a low-cost option, social networks and media: can spread. Relies on time, ingenuity, novelty, to get the message taken up and passed on: may adopt unconventional ways.

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