INTBUS 6 Lecture Notes - Lecture 6: Co-Determination, Stakeholder Management, Corporatism
6 Oct 2020
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Document Summary
Stakeholder theory and practice in europe and north america: the key to success lies in a marketing approach. Corporate reputation in europe and north america is increasingly seen as a function of how firms treat their stakeholders. In the us, stakeholder theory has been touted as a paradigm of good management however, us firms continue to run into problems in. Some of the stakeholder relations difficulties encountered by us corporations in europe can be explained by fundamental cultural and philosophical differences between these regions that affect how stakeholders are viewed and how relations with those groups are managed. North american firms are expected to consider two conflicting strategic perspectives: Stakeholder model: maintains that a corporation exists to make money for its shareholders but that it must also satisfy the needs of its other stakeholders; those being employees and the community among others.
