PHYSICS 102 Lecture Notes - Lecture 11: Risk Society, Risk-Seeking, Daniel Kahneman
Document Summary
2 aspects: public uncertainty and scepticism towards modern science including environmental issues and technology is caused primarily by a lack of sufficient knowledge about science and the relevant subjects. The mindspace mnemonic (cognitive bias in persuasion & influence): A wealth of information creates a poverty of attention (herbert simon) This place information under the influence of an attention economy. Cognitive selection: the process for valued by cognition. Depending on what comprehended, encoded, and later reproduced. The process of information evolution (life-cycle of information) Zipf"s law states that given a large sample of words used, the frequency of any word is inversely proportional to its rank in the frequency table. So word number n has a frequency proportional to 1/n. Concrete words are more easily recalled in memory tasks (miller & roodenrys, 2009; Romani, mcalpine, & martin, 2008), and language composed of more concrete language is both more interesting and easier to understand (sadoski, 2001).
