ISS 210 Lecture Notes - Lecture 10: Illusory Correlation, Ingroups And Outgroups

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In this stage, we group persons, objets, and events on the basis of their similarities. Categorization can also lead us to overlook individual di erences and and over-generalize about others. In this stage, meaning is: attached to the sensory data we have ltered and received. When interpreting stimuli, we try to apply elements of familiarity to it, drawing upon contexts and knowledge we already have in order to help us understood. Ambiguous stimuli enable greater latitude possibility for people to interpret the same stimuli di erently. This has signi cant implications for intercultural interactions, and can lead to misunderstandings and misconceptions. Belief systems are signi cant to intercultural communication because they are at the core of our thoughts and actions and thus invariably in uence the way in which we perceive the world.

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