COMM 1101 Lecture Notes - Lecture 5: Social Comparison Theory

• School: Northeastern University
• Department: Communication Studies
• Course: COMM 1101
• Professor: Dale Herbeck

Document Summary

The importance of identity: five ways that identity influences communication: Individuals bring their self-images or identities to each communicative encounter, every communication interaction is affected by identity: communication interactions create and shape identities. Identity plays an important role in intercultural communications: understanding identity is useful because so much of us life is organised around. Identity is a key site where individual and societal forces come together to shape communication experiences: the bernie sanders campaign ad utilises images that reinforce the american national identity. The ad depicts america as mostly rural and white. The ad was recut to be used in new york and showed much more diversity: two versions of a cheerios commercial depicted a white mother and daughter and a biracial couple and their daughter. Some people were angered by the version of the commercial with the interracial family because they did not think that the family represented america".