COMM 1101 Lecture Notes - Lecture 8: Ethnocentrism, Fundamental Attribution Error, Diet Pepsi
9 Oct 2016
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Document Summary
Perception: attribution theory a desire to understand human behaviour. Explains the cognitive and verbal processes we use to judge our own and other"s behaviour. Attributional bias is the tendency to attribute one"s own negative behaviour to external causes and one"s positive actions to internal ones. An internal cause refers to a personality characteristic. Late arrival could be due to an external or situational factor e. g. traffic. Late arrival could be due to an internal or personality characteristic e. g. laziness. We characterize our own lateness as due to an external factor, but others": three types of attribution errors lateness as due to an internal factor. Self-serving bias the tendency to give one"s self more credit than is due when good things happen, and to accept too little responsibility when things go wrong. Fundamental attribution error (type of self-serving bias) the tendency to attribute others" negative behaviour to internal causes and their positive behaviours to external causes.
