COMM 3445 Lecture Notes - Lecture 7: Ap Stylebook, Zip Code, Abbreviation
2 Oct 2018
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People would rather be happily surprised than let down by your actions. If you get what you expect, you"ve done well. If you get more, then you"ve done amazing work. One of the most time-consuming media relations tasks is pitching stories and story ideas to the media. Involves calling, visiting, and emailing reporters until you get hits. Your claim and why it is interesting. Who you are and who your client is. Keep it brief and end with a promise to follow up. Radio people work in 4 hour drive" shifts. In tv no one works midnight to 4 am, don"t pitch tv from 6-9 am unless it is breaking. Put the lead in the subject line. A roadmap for the story - make it easy" for the reporter. Success requires comprehensive knowledge of the targeted media and reporter. Prior and current coverage of the industry. Success requires comprehensive knowledge of the story.
