COMM 3445 Lecture 10: Press Releases Continued 10-12-18

• School: Northeastern University
• Department: Communication Studies
• Course: COMM 3445
• Professor: John Guilfoil

Document Summary

If you write an exclusive" press release it is only intended for one news source. Make sure the news source knows that it is exclusive. It is intended to get the news source to cover it, potentially in a bigger way than they otherwise would. Often alienates other news agencies when you use exclusives too often. Exclusivity can be used to make minor stories more attractive. Specials are versions of press releases that are written in a certain style, especially for one audience or one news source. Customized based on the needs and wants of the audience. Gives product information, announcement, specifics, pricing, availability. Offer product for review/testing to news outlets. Special events - grand openings, open houses, press conferences, etc. Primary goal is to invite press to attend. Make the event appear important so that outlets want to cover it. Also known as an event announcement or calendar listing. Announcing new ceo, board of directors, new vp, etc.