INTB 1209 Lecture Notes - Lecture 4: Ant Financial Services Group
6 Feb 2020
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Document Summary
Despite its innovative business idea to target modern society"s main concern around the ease of transportation in metropolises, uber faces great challenges when expanding its operations to new countries. These are mainly rooted in the technology that uber runs on which requires smartphones and relies on stable internet networks that are not always available, for instance in. India where development could be a great potential for operations but lack of stable internet connection and limited access to smartphones poses a great challenge for uber. The use of credit cards is a challenge uber often has had to overcome when expanding to developing countries where customers prefer to pay in cash or through internet payment options, in china this is alipay for instance. Moving into china, uber not only had to face technology-related issues but also entered for the first time a market with high levels of competition and an economy largely influenced by the government.
