COMM 1100 Lecture Notes - Lecture 11: Fokker E.Ii, Content Analysis, Payne Fund Studies
3 Apr 2016
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Attempt to harness this knowledge for positive use. Concern about ill effects of mass media. Began with interest in education potential of radio broadcasts. Became entrenched in political debates about us broadcasting system. Interest turned to the harmful effects of movies on children. Marked beginning of governmental interest in media effects. Lyndon johnson formed the national commission on the causes and. Born in hungary, emigrated to the us in 1939. Worked and taught journalism; ma and phd from university of. Immensely influential career at upenn"s annenberg school: dean of school for decades; editor of key journal. Set up the cultural indicators project with larry gross in 1968. This was the research, which resulted in cultivation theory. Traditional mass comm research sought to establish cause-effect: we can consider this a micro-level approach. Cultivation instead looks at the big picture: we consider this a more macro-level approach.
