COMM 1100 Lecture Notes - Lecture 12: Singer Corporation, Albert Bandura, Triune Brain

• School: Ohio State University
• Department: Communication
• Course: COMM 1100
• Professor: Simon Lavis

Document Summary

Family hosted post-revolutionary artists and intellectuals in their home. 1960s: advocated role of mass media plays. 1967: las momias de guanajuato: wanted to create successful, beneficial content. 1970: reorganized televisa"s content and structure: awareness of simplemente mar a. Bentley"s dramatic theory (1967): structure and effects of 5 theater genres, including melodrama. Informed structure, tone, themes, and characters of telenovelas. Jung"s theory of collective unconscious (1970: telenovelas success tied to structure, coherence, meaning, stories derived from myth help regulate uncertainty of modern life. Myths: closed at source but repurposeable; shared. Maclean"s triune brain theory (1973): within society: messages processed in 3 brain centers: neo cortex, visceral, reptilian, sabido determined different genres accessed these. Most successful e-e soaps would incorporate all three. Rivogatti"s circular model of communication: indicated communication process; incorporated in two step flow. Banduras social learning theory (1963: learning from modeling; we look at a modern iteration for this. Sabido"s model was intended to guide creation of content.