COMM 1100 Lecture Notes - Lecture 17: Test Drive, Everett Rogers, Gabriel Tarde
8 Apr 2016
School
Department
Course
Professor
Document Summary
When we"ve talked about the history of mass communication and persuasion, i"ve given a somewhat unfair presentation of industry, particularly advertisers and sales. Salespeople use persuasion for the same aims, just different outcomes. As powerful as speech and communication (rhetoric) has been to societies, industrial innovation has arguably been even more important to the advancement of certain societies. We tend to see that societies which innovate or adopt innovations are the ones who live better lives: live longer, more affordances, greater cultural successes, (admittedly, this is a very western perspective) Industrial revolution seen as a turning point in modern society: more contemporary examples: printing press; ford assembly. But what does this have to do with communication? line. In part, because communicators wish to know these mechanisms. Communication scholars are interested in the process by which a product diffuses a society. Would become leading scholar in communication science: wrote one of the leading comprehensive histories of the discipline"s genesis.
