04:189:101 Lecture Notes - Lecture 15: Taste, Microsoft Powerpoint, Artificial Reality

• School: Rutgers University
• Department: Communication and Informatio
• Course: 04:189:101
• Professor: J E N Mandelbaum

Document Summary

Mediated communication: communication that is mediated by , communication technology (media, people. All of the above: internet, cellphones, walkie-talkies, smoke signals, cave drawings, mirrors, calendars, scrolls, wills. Communication medium as a tool: marshall mcluhan, media are extensions of man : technological tools that extend our natural ability to create, transmit, receive, and process visual, olfactory gustatory, or tactile messages . Enable self-expression and societal participation & create specific forms of communication. Voicemail (auditory cues) is different from email (visual cues) and im (visual cues) because of different cues. The telephone (two-way process) is different from the movie theater (one-way process) and the radio (one-way process) because of different interactivity. Facebook chat (synchronous) is different from email (asynchronous) or usps snail mail (asynchronous) because of different synchronicity. Video conferencing (high social prescence) is least like morse code (low social presence) and facebook chat (low social presence) because of different social presence. Media characteristics: cues, auditory cues, visual cues.