04:192:201 Lecture Notes - Lecture 3: Thomas Kuhn, Ms Mr
22 Mar 2016
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Document Summary
In everyday social life: quick thinking, silence, hesitation, clarity, interpretation, presentation, goals, relationship, tone of voice, preconceived notion, priorities, options: anomaly: an inconsistency or discrepant observation that challenges the paradigm, different types of paradigms, communication paradigms. Smr = e paradigm sender message receiver = effect a: communication anomaly - ms mr (message sent does not equal message received) Constitutive paradigm : communication constitutes or constructs situations: directional flow paradigm. Circular - sending and receiving at same time. Disciplinary field: models of communication & their apparent paradigm influences, aristotle. One way process: shannon & weaver. Two step flow : political messages don"t affect voting habits. Opinion leaders : someone people look up to and follow their opinions. One way process: westley & maclean. Journalism 1955 = intellectual paradigm: dance. Helical/spiral model (not one or two way) Communication field 1967 = intellectual paradigm: watzlawick, beavin, & jackson. Individuals function alternatively as sender and receiver.
