01:220:102 Lecture Notes - Lecture 10: Risk Aversion, Bounded Rationality, Mental Accounting

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01:220:102 Full Course Notes
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01:220:102 Full Course Notes
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Rational decision: choosing the available option that leads to the outcome he or she most prefers. Why people might prefer a worse economic payoff: People often care about fairness as well as about the economic payoff to themselves. Makes a choice that is close to but not exactly the one that leads to the best possible economic outcome. The willingness to sacrifice some economic payoff in order to avoid a potential loss. Irrational decision: choosing an option that leaves him or her worse off than choosing another available option. Six mistakes they make when thinking about economic decisions: People tend to ignore nonmonetary opportunity costs opportunity costs that don"t involve an outlay of cash. Ee tend to think we know more than we actually do. Being overly optimistic about your future behavior. Mental accounting: the habit of mentally assigning dollars to different accounts so that some dollars are worth more than others.

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