PSY 340 Lecture Notes - Lecture 2: Social Cognition
Document Summary
Correlational approach - trying to understand the relationship between two variables. We can collect lots of information at one time and it makes our relationships to be stable. There"s a relationship between two variables, best we can say. We might too much information in the surveys, can get relationships confused or influencing each other. We can ensure that there is nothing about the ordering of questions that"s influencing the relationships or the response on the survey. How we phrase questions can also be an influence on how people respond. Experimental approach - generate hypotheses, bring people into laboratories in which we control those extraneous influences and distractors, and simply isolate what we think is the important variable and manipulate it. Mundane realism - mimicking real life in a laboratory setting. Experimental realism - experiment becomes so engaging that it feels like a real world situation in the experimental setting (respond naturally)
