SOC 104 Lecture Notes - Lecture 10: Social Psychology, Change Blindness, Shooting People
Document Summary
Schemas - mental structures that organize our knowledge about the social world, these influence the information we notice, think about, and remember. Schemas influence the way in which we process information. We tend to fill in the blanks with schema-consistent information, which allows for more efficient information processing, but can also have tragic consequences. Essentially expectations and help us navigate our social world. Info relevant to a scheme is processed faster than info unrelated. Participants were faster when rating the stereotypical characteristics of each group. We use schemas to understand new situations. Rather than starting from scratch when examining our options, we often apply previous knowledge and schemas. Role schemas: expectations about people in particular roles and social categories (e. g. , the role of a social psychologist, student, doctor, blacks: i. e. Social psychologist = smart, arrogant, read, male, white, wear suits.
