SOC 104 Lecture Notes - Lecture 8: Functional Magnetic Resonance Imaging, Santa Barbara City College, Electroencephalography
Document Summary
Cross-cultural research research conducted with members of different cultures, to see whether the psychological processes of interest are present across cultures or whether they are specific to the culture in which people are raised. To find out how culturally dependent a psychological process is, social psychologists conduct this. Researchers always have to guard against imposing viewpoints and definitions learned from their own culture onto another culture with which they are unfamiliar. They also have to be sure that their independent and dependent variables are understood in the same way in different cultures. Example: on questionnaire asians tend to endorse midpoints on a scale (1-7) and euro. Canadians pick end points: don"t rely on questionnaires observe the peoples behavior. Connection between biological processes and social behavior. Study hormones and behavior, human immune system, and neru processes to the brain. Use electroencephalography (eeg) electrode placed on scalp to measure electrical activity.
