BUS2 130 Lecture Notes - Lecture 7: Customer Service, Intangibility, Mist Twst
Document Summary
It is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a customer"s want or need. Offered for sale that are essentially intangible & do not result in ownership of anything. Discussion q: describe three levels of product for a health club: fitness & socialization, types of equipment or classes offered, restaurant, personal trainers & social events. Products bought by final consumers for personal consumption. Are those purchased for further processing or for use in conducting a business. Product and service attributes the use of commercial marketing concepts and tools in programs designed to influence individuals" behavior to improve their well- being and that of society. Brand is a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a product or service. Involves designing and producing the container or wrapper for a product. Customer service is an important element of a product strategy.
