BUS 358 Lecture Notes - Lecture 3: Bracketing
10 Sep 2019
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Finding out what people think and how they feel - or at any rate, what they say they think and how they say they feel. Qualitative research refers to observation and collection of data based on words. The researcher is the instrument in qualitative research. Group management (e. g. handling domineering vs. shy participants) Reflexivity - an ability to evaluate one"s self. Bracketing - the process of setting aside personal experiences, biases, preconceived notions about the research topic. Setting aside knowledge of previous research findings and theories about the research topic. The point at which interviewing additional participants does not yield any new information. When you hear the same information over and over again from different participants. When this occurs you are done as more is not necessarily better in the case of qualitative research. Unstructured, free-floating interview with a small group of people.
