BMK 201 Lecture Notes - Lecture 24: Antivirus Software, Tunxis Community College, Marketing Mix
6 Jan 2021
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Document Summary
Now, high-quality digital copies of films can be posted online for all to download. This has significant ramifications for the rightful owners, as it denies them sales. Of broader relevance to business is the potential theft of intellectual property assets such as trade marks or the misuse of trade marks. Online, it is quite simple to copy logos, designs and other corporate branding materials and essentially recreate an online facsimile of a real business. The simplest yet most effective methods consumers can take to protect themselves online include: Use secondary email address when registering for online services. Install anti-virus software and keep it up to date. Use email filters to automatically delete spam. Never give personal details, particularly banking information, to strangers online. Read the privacy policy of any organisation you deal with online. Use information and communication technologies appropriately and moderately.
