ECON 200 Lecture Notes - Lecture 5: One Gas, Demand Curve

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31 Jan 2018
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Regardless of how much a hospital charges, the number of appendectomies demanded will stay approximately constant. One gas station raising its price, even by a small amount, while the other maintains its current price would see a sharp drop in demand as customers are driven to the other gas station: (in)elasticity. If the absolute value of price elasticity is less than one, demand is inelastic. If the absolute value of price elasticity is greater than one, demand is elastic. Without additional information, it is impossible to determine the net effect of an increase in prices; we need to know the elasticity of demand: If demand is elastic, total revenues will decrease in the event of a price increase since demand will sharply decrease, leading to a net loss. If demand is inelastic, total revenues will increase in the event of a price increase since demand will only slightly decrease, leading to a net gain.

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