KNES 287 Lecture Notes - Lecture 8: Naomi Klein, Overproduction, Swiffer

• School: University of Maryland
• Department: Kinesiology
• Course: KNES 287
• Professor: Andrews

Document Summary

Production of material products the heart/motor of the economy. Consumotionof products and services the heart/motor of the consumer. For capitalism to function, there has to be a clos relationshiop between production and consumption (they are necessarily and unavoidably linked) Production requires consumption otherwise there will be a crisis with overproduction: early american industrial capitalism overproduct and uncerconsumtion, overproduction. Economic stimulus: need to have consumers for producers, doubling the wages of employees ford, he did this in order for employees to control employees or for him to buy. Cultural stimulus the cars: advertising need to have the lifestyle that the swiffer is associated with, consumer lifestyle is pushed. Technological stimulus: the post 1945 rise of consumer television as a selling machine, selling products and the consumer lifestyle more generally, tv can be used to get into peoples houses to get them to buy things. Generate ever greater desire for commoditites (create mass markets: all about the construction of desire in individuals.