KNES 287 Lecture Notes - Lecture 9: Social Capital, Cultural Capital, Mcdonaldization
31 Oct 2017
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Magazines still strong body is positioned in a certain way, men and women are being targeted in different ways but use the same type of branding: they brand themselves and use the body to sell to consumers. Apps fitbit offers a mechanism through which we can understand our bodies can be with body fears and body anxieties. Social media focues on appearance, instad of healthy and functioning of body it is the symbolic value fitspo sells the implicit health. Theme 5: lived experiences of the fitness industry. Service economy the us economy is increasing reliant on jobs within the service industries (a sector that produces services and experiences for customers, as opposed to manufacturing material products) Higher percentage of people who work in service type industry services that are provided to people who consume. Agriculture was huge before, and now not but the service economy is now the most do(cid:373)i(cid:374)a(cid:374)t (cid:271)ut it (cid:449)as(cid:374)"t.
