PSY 110 Lecture Notes - Lecture 12: Summer Camp, Social Perception, Group Dynamics
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PSY 110 Full Course Notes
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Issues of dominance: prediction of others(cid:1685) behavior, social psychology- the study of how the behavior, thoughts, and feelings of one person are influenced by other people, either present or implied. Affective, evaluative component (attitudes always have emotional quality . Cognitive, thought and belief component (beliefs that support the affective. Disagreement mostly about the 3rd component- disagreement about how. Behavioral tendency (to act in ways that fit the affect)- predisposition to act in: affective component dislike toward some group, cognitive component belief they(cid:1685)re lazy/stupid, behavioral component act badly toward them (discriminate) Classical conditioning (emotional tone rubs off good or bad experiences)- causes. Communicating agent: source of the message (source variables) If audience favors the other side or exposed to it- 2 sided. Message quality: low quality example: (cid:1688)coors is always shipped cold. Because we: high quality example: (cid:1688)coors is always shipped cold. Because know you love it cold. (cid:1689) heat damages the flavor of beer.