ECON 200 Lecture Notes - Lecture 19: Demand Curve, Marginal Revenue, Takers

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30 Aug 2018
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ECON 200 Full Course Notes
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Diseconomies of scale: property whereby lrac rises as output increases; typically due to rising management and operating costs. Constant returns to scale: lrac of production stays the same as production increases. Many buyers and sellers trade homogeneous (non-differentiable or identical) products. Individual buyers and sellers are price takers. Cannot sell at prices above market price. No incentive to sell below market price. In the short-run, sellers maximize profit ( ) or minimize loss by adjusting output rather than choosing price. In the long-run, firms can freely enter or exit the market. There are no barriers to entry or exit. Individual firm faces a horizontal, or perfectly elastic demand curve. Marginal revenue = change in tr/change in q. Marginal profits = change in profit / change in quantity. Profit maximizing when marginal profit is 0. Increase production as long as mr > mc. Decrease production as long as mr < mc.

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