ECON 200 Lecture 23: Econ 200,University of Arizona,Readings-Notes(p23)
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Average revenue - total revenue divided by the quantity sold. Marginal revenue - the change in total revenue from an additional unit sold. Average revenue tells us how much revenue a firm receives for the typical unit sold. For all types of firms, average revenue equals the price of the good. As long as marginal revenue exceeds marginal cost, increasing the quantity produced raises profit. The marginal-cost curve crosses the average-total-cost curve at the minimum of average total cost. For a competitive firm, the price equals both the firm"s average revenue (ar) and its marginal revenue (mr) If marginal revenue is greater than marginal cost, the firm can increase profit by increasing production. If marginal revenue is less than marginal cost, as it is at , the firm can increase profit by reducing production. If marginal revenue is greater than marginal cost, the firm should increase its output.
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