MIS 111 Lecture Notes - Lecture 22: Varangian Runestones, Big Data, Data Integrity

• School: University of Arizona
• Department: Management Info Systems Main
• Course: MIS 111
• Professor: ALL

Document Summary

Flat fee had massive problems with data integrity, redundancy, and consistency foreign keys redundancy. Big data a lot of diverse data and it is coming from all different directions. Velocity every minute of the day we are having 48 hours of videos put on youtube. Velocity of data - as business people, have to keep up. Harnessing the power of data video by ibm believes we have too little data. The four v"s 1. variety that big data represents structured and unstructured2. velocity how quickly the data is coming at us 3. volume growth 4. veracity how do we know the data is correct. Analysts is the most important tool for businesses, how do you understand patterns in order to understand what will happen. Don"t start with a focus on data, must harness data to create value, get the data relevant to the business problem, do the analytic work, then move onto the next problem.