MIS 111 Lecture Notes - Lecture 23: Extract, Transform, Load, Big Data, Data Mining

• School: University of Arizona
• Department: Management Info Systems Main
• Course: MIS 111
• Professor: ALL

Document Summary

Analytics leads to greater return etc. more of a competitive advantage. See data, clean data, makes it possible for business to advance by magnitudes in capabilities and efficiency. Hashtags are things to provide stricter in a very unstructured environment. Veracity: someone hacked twitter saying obama was shot which messed up market at that time (someone was in high velocity training) Wrong data sources can have big consequences. Ta business users determined what question to ask -> it structures data to answer the question. Bda it delivers a platform to enable creative discovery -> business users explores what questions could be asked. Bottom of big data landscape is the infrastructure. Data mining mapping sources to solutions: extract, transform, load so it is usable (etl)