MIS 111 Lecture Notes - Lecture 16: Digital Footprint, Acxiom, Reputation.Com

• School: University of Arizona
• Department: Management Info Systems Main
• Course: MIS 111
• Professor: ALL

Document Summary

Privacy the right to be left alone and to be free of unreasonable personal intrusions. Information privacy the right to determine when, and to what extent, personal information can be gathered by and/or communicated to others. 1. the right of privacy is no absolute; privacy must be balanced against the need of society. And 2. the public"s right to know is superior to the individual"s right to privacy. Companies will produce a digital dossier an electronic description of an individual and his or her habits. Profiling the process of forming a digital dossier. Electronic surveillance tracking people"s activities with the aid of computers (growing in popularity) Even smartphone scan contribute to electronic surveillance. 1. be careful what you post (its very hard to get rid of it) 2. check out reputation. com (can remove stuff about you form the web) Privacy policies an organization"s guidelines for protecting the privacy of customers, clients, and employees.