MIS 111 Lecture Notes - Lecture 15: Fax

• School: University of Arizona
• Department: Management Info Systems Main
• Course: MIS 111
• Professor: ALL

Document Summary

1. value-engineering innovation extracts cost from the materials and manufacturing of an established offer without changing its external properties (i. e. computers, tvs etc. ) 2. integration innovation reduces customer"s cost of manipulating a complex operation by integrating its many disparate elements into a single centrally managed system (i. e. mutual funds, fax, copiers, etc. ) 3. process innovation focuses on improving profit margins by extracting waste from the enabling processes that produce it. The goal here is to remove non value adding steps from the work flow (i. e. dell"s direct-retail model) 4. value migration innovation consists of redirecting the business model away from a commoditizing element in the market"s value chain toward one with richer margins (i. e. razors to razorblades, products to consumables) Even in declining markets there is still incentive to stay engaged. Category renewal zone has two types of innovation. 1. organic innovation use internal resources to reposition itself into a growth category.