MIS 111 Lecture Notes - Lecture 13: Disruptive Innovation

• School: University of Arizona
• Department: Management Info Systems Main
• Course: MIS 111
• Professor: ALL

Document Summary

There are four types of innovation that leverage product leadership as their underlying creation engine. 1. disruptive innovation creates new market categories based on discontinuous technology or a disruptive business model (i. e. apple itunes) 2. application innovation a. k. a. solution innovation, develops new markets for exists products by finding unexploited uses for them, often by combining them in novel ways (i. e, arm"s in baking) 3. product innovation focuses on existing markets for existing products, differentiating through features and functions that current offers do not have (i. e. wireless connectivity in laptop computers) 4. platform innovation interposes a simplifying layer to mask an underlying legacy of complexity. Includes recruiting and supporting partners who compete the value chain.