J 320 Lecture Notes - Lecture 6: Clarins, Intersectionality, Consumerism

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J320 lecture 6 notes: feminism and post feminism. Belief in the social, political, and economic equality of the sexes. Definition remains consistent, but discourses about feminism and feminism"s political goals shift. Voting rights 19th amendment ratified in 1920. Sexuality, reproductive rights, push back against social construction of femininity. Feminist sex wars: anti-porn feminists vs. sex-positive feminists. Often coming from place of privilege (straight, white, middle-class as universal woman: alienates, lesbian, african american, working class women. Multiplicity of voices, embrace of difference, attention to global contexts intersectionality. Emphasis on women"s agency/power, rather than victimhood (ex. sex positivity) Greater focus on the individual, less collective action (overlap with post feminism: none of your business, salt-n-pepa, very necessary, 1993. Commodification of feminist messages: the only you bra , clarins right to choose. Media representations of feminist accomplishments (often more progressive than reality) Resurrects sexist stereotypes of women and girls. Power is redefined as making (or remaking) oneself to be appealing to men.

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