COM 1000 Lecture Notes - Lecture 5: Inoculation Theory, Trade Magazine, Cultivation Theory
Document Summary
Out of sight when not in use. Avoid stupid slides, use black screen feature, use b feature, use pictures if applicable, customize builds, make text easy to read, keep effects simple. Primary theory - audience most likely to hear the first thing they heard. Recency theory - last thing he hears. Arranging main points on the basis of time. Present specific evidence first and build to your position/general conclusion. Tell what you plan to to them. Verbal cues indication organizational relationships of main points. Trustworthiness: the degree to which the speaker is perceived as honest, fair, sincere, honorable, friendly, and kind; an aspect of credibility. Gained over time and easy to lose. Competence: the degree to which the speaker is perceived as skilled, reliable, experienced, qualified, authoritative, and informed; an aspect of credibility. Dynamism: the extent to which the speaker is perceived as bold, active, energetic, strong, empathic, and assertive; an aspect of credibility.
