FEMST 182 Lecture Notes - Lecture 17: Content Analysis
Fem 182
Research Methods
Fall 2018
• Quantitative content analysis: identify patterns in
authorship, subject matter, methods, and
interpretation; build data to be used toward advancing
social change in public policy or education
• Qualitative content analysis: interpret a document as
a whole or in parts; use words directly from the text to
form code categories to produce a thematic analysis
with data that can be used to generate theory
• Feminists concerned with studying varied ways that
resistance and feminist perspectives emerge in
different representational forms
• Feminist researchers may use content analysis to
examine the extent to which women's issues or
feminist POVS are explored in a certain medium and
the nature of the content; also to explore diversity and
difference within a particular medium
• Feminist content: 1) consciousness of gender issues,
2) gender stratified power imbalances or 3) multilevel
contextual analyses
• Feminist textual analysis important bc researchers
likely to ask diff research questions, approach data
differently, and use resulting knowledge to effect
intellectual, social, and political change; looks at text
from POV of marginalized women
• Visual content analysis involves the study of visual
images
