SOCI201 Lecture Notes - Lecture 10: George Orwell, Mass Society, Red Hat Society

• School: University of Delaware
• Department: Sociology
• Course: SOCI201
• Professor: Joel Best

Document Summary

Adolescent japanese girls who dress as dolls in tokyo. Can be seen as a lifestyle: haight-ashbury in san francisco- center of the hippie culture. Drugs, sandals, long hair, etc. (basic stereotype) Telegraph avenue in berkeley: the red hat society, groups have social networks (connected like a family tree) When you get to a certain age you will be able to wear a red hat. There"s always a leader for the group that everyone turns to. Some people in the group are better off on their own: focus groups: artificial groups organized by people in marketing, consisted of people who don"t know each other, led by a moderator. Everyone is encouraged to state their opinion. Information can be used for political reasons: families- enduring connections, most groups are together for a while, many groups are related to geography. Ethnic neighborhoods: little italy, china town: leisure scenes.