SOCI201 Lecture Notes - Lecture 9: Cabbage Patch Kids, Hula Hoop, Streaking

• School: University of Delaware
• Department: Sociology
• Course: SOCI201
• Professor: Best Joel

Document Summary

Mp: a fad is a short-lived enthusiasm: will hit a peak, and then goes away to typically never return. Calling something a fad dismisses its importance: little richie was first called a fad by record companies, but they were wrong he became extremely popular. Watches: wrist watches were considered a fad in 1920, pocket watches were expensive. Is now dwindling by a little because people have cell phones. Diffusion- the process by which: s-curve, early adopters- those who get the new item early, late adopters- those who got the new item late. Fads are episodic, fashion is systematic: fashion is built on regular changes, ne(cid:454)t (cid:455)ear"s fashion is supposed to (cid:271)e different, fashion shows up in any industry where new product are being made, movie theatres. Fads can be found in unexpected places such as names: people name their kids based on fads. Fads: the name adolf has dropped tremendously, so did donald.