Mar 3503 Lecture Notes - Lecture 5: Eval, Frontal Lobe, Dr Pepper
4 Dec 2018
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I got a 10/10 so i am okay. Interpretation: we assign meanings to sensations (try to understand stimulus) Centration hypothesis: people focus on one stimulus dimension. 1d looks much larger in 1d, but in 3d it looks much smaller. Closure: when an object is missing, we fill in the missing info. These studies have also specific problems associated with them. Continuity- the eye is compelled to move through one object and continue to another object. Symmetry when we look at certain objects, we see them as symmetrical shapes that form around their center. Figure ground one part of the stimulus will dominate (the figures) while the other parts recede into the background (ground). Belifs consumers own theories about different products characteristics and attributes impacts their interpretation of products and consequent behaviors towards them. Ie, coors changed their label but not their formula, but people feel the taste changed.
