Mar 3503 Lecture Notes - Lecture 6: Classical Conditioning, Starbucks, Toothpaste
4 Dec 2018
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C & a goes into attitude, and then intention goes into behavior, which both are affected by other factors. Heuristic decision making as an alt. to the compensatory (multi-attr. ) model. Conjunctive model there is a cut off level, which means it has to be at least as much as what it displays. Lexicographic model there is a percentage of importance. And elimination by aspect mix of con and lex. Affect, subjective feeling states and moods, integral affect: affective response towards and obj. , elicited by features of the obj. (prod x makes me ), and incidental affect: affective experiences whose sources is unconnected to the obj. Slide shows an example of thoughts vs affect, affect is used with less important decisions, and thought is used for more important ones. Norm beliefs x motivation to comply = subjective norms. Attitude, bad is stronger than good, and it is quick and automatic. Cognitive learning, conditioning, classical conditioning (dog hears bell) and instrumental conditioning.
