INFO 202 Lecture Notes - Lecture 3: Marshall Mcluhan, Lewis Mumford, Reductionism

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General concepts: te(cid:272)h as (cid:862)pri(cid:373)e (cid:373)o(cid:448)er(cid:863) i(cid:374) histor(cid:455, new technologies transform society at every level, human factors + social arrangements = secondary to technology, focus on causality (cause + effect relationships, mono-causal offers single cause. Reductionism: aims to reduce complex whole to solely the effects of 1 part on another, co(cid:374)trasts (cid:449)/ (cid:862)holis(cid:373)(cid:863) (cid:862) u(cid:271)stitutes part for (cid:449)hole(cid:863) (cid:271)/(cid:272) te(cid:272)h i(cid:374)(cid:272)ludes (cid:449)hole of (cid:373)aterial (cid:272)ulture, (cid:374)ot o(cid:374)l(cid:455) tools + machines (lewis mumford, reductionism tendency. Identification of tech w/ tools + machines: (cid:862)ma(cid:374) is a tool-usi(cid:374)g a(cid:374)i(cid:373)al(cid:863) ben franklin, (cid:862)w/o tools he is (cid:374)othi(cid:374)g, (cid:449)ith the(cid:373) he is all(cid:863) t caryle. Cultural systems: as a series of strata (l. white, tech determines from of social systems, tech + society determine orientation of philosophy. Reification: to (cid:862)thi(cid:374)gif(cid:455)(cid:863, treating something as abstract as concrete, reif(cid:455)i(cid:374)g (cid:862)te(cid:272)h(cid:374)olog(cid:455)(cid:863) (cid:373)ea(cid:374)s to treat it as a si(cid:374)gle (cid:373)aterial, tech consists of tools, instruments, machines, organizations, media, method, techniques, systems.

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