IDS 200 Lecture Notes - Lecture 12: Recommender System, Walmart, Human Resources
Document Summary
Amazon"s recommender system is a significant defense against new retail competitors. What resources and data would be needed to replicate. Strategy: this is all by design, not accident. Casual usage: what i"m going to do in light of what i believe others will do. Business usage: a plan for major, long-term organizational action. Result of wide empirical study that measured the competitive intensity of markets. More competition means less potential for profit. Disruptive events as probabilistic function of time. Ideal case: a large-scale opportunity that can be exploited by existing strengths. Internally, a business must be aware of its own strengths and weaknesses. Military doctrine: how your armed forces will fight, e. g. , offensive vs. defensive posture. Corporate culture: how your organization will do business, e. g. , maintaining a strong ethical posture or skirting the limits of legality. Options opposed to doctrine or culture will most likely not even be considered. Similarly, potential products might be incompatible with a brand: