PSYC 170 Lecture Notes - Lecture 18: Social Forces, Sweetbread, Reference Group
Document Summary
Psychological effects of environmental stimuli: macro and mico environment. - good strategy if you give people a way to resolve the fear: be concrete you can save x number of trees by , try labeling people . Study: see if we could get kids to be less likely to litter in a classroom. Experimental condition : persuasive communication condition -- where kids told please try not to litter, it"s really important , attribution condition you are the neat and tidy classroom . Most effective strategy (except some people won"t go along with this because it"s lying ) Talk out all your fears: not actually a good idea downfall of cisd. Normative social influence (peer pressure doesn"t want to be left out of the group) Evoke attitude-consistent behaviors: turn off lights when done . Material incentives/disincentives: e. g. free parking if carpool, carpool lanes, free bike helmet , e. g. High gas prices decrease in driving: e. g.
