PSYC 336 Lecture Notes - Lecture 7: Processing Fluency, Implicit Memory

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Implicit memory can influence us in marketplaces, justice system. Error more likely to occur if the suspect is familiar to the victime for some reason other than the crim. Source confusion a memory error in which one misremembers where a bit of information was learned or where a particular stimulus was encountered. People are better at remembering that something is familiar than why it is familiar. Many of these studies participants are being influenced by memories they aren"t aware of. Influenced by their previous encounter with the stimulus. Participants often prefer a previously presented stimulus over a novel stimulus. Processing pathway the sequence of detectors, and the connections between detectors, that the activation flows through in recognizing a specific stimulus. The use of a processing pathway strengthens that pathway. The baseline activation level of nodes or detectors increases if the nodes of detectors have been used frequently in the past. Pathway will be a bit more efficient, a bit faster.

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