RTF 308 Lecture Notes - Lecture 5: Federal Radio Commission, Marconi Company, Motion Picture Production Code
Document Summary
G(cid:396)eat dep(cid:396)essio(cid:374) (cid:271)egi(cid:374)s i(cid:374) (cid:1005)9(cid:1006)9 (cid:449)ith (cid:862)bla(cid:272)k thu(cid:396)sda(cid:455)(cid:863) Fdr"s new deal programs, projects, and regulation 1933-1937. Function of stars in this system: images, labor, and capital. Packages as glamorous, with sex appeal; focus on personality. 10-20 in circulation at this time (1920s); positive news only being published. Blessing + trap: guaranteed work but bound with that company for 7+ years. Olivia de havilland decision (she sued when time was added to her contract and won) Chaplin, pickford, fairbanks created it (to push back against studio control) Familiar stars were paired with standardized story forms (genres that have proven to do well) Key markers of a studio"s (cid:862)house style(cid:863) (a studio being known for a type of genre) Drug, alcohol-related deaths; films too sexy for audiences (immoral) Also respond with self-censorship (removing scenes of sex and drugs from films) Creates the hays office (aka motion pictures distributors of america), 1922. To (cid:862)(cid:272)lea(cid:374) up(cid:863) fil(cid:373) (cid:272)o(cid:374)te(cid:374)t a(cid:374)d reputation from within the industry.
