SOCY 101 Lecture Notes - Lecture 2: Research, Content Analysis, Participant Observation
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Quantitative methods- already in or can be converted to numeric form. Qualitative methods- cannot be readily converted to numeric system. Deductive approach: starts with theory hypothesis, ex: ma(cid:396)(cid:454)"s anal(cid:455)sis of (cid:272)lass ine(cid:395)ualit(cid:455) Inductive approach: starts with observation theory. Exs: poor health low income: education drinking habits. 57: interest/idea/theory, research method, observations/collecting data, data processing, analyze data, application. Ex: violent video games cause violent behavior over time. Population: an entire group of individual persons (country, college students, single mothers) Questionnaire/survey- set or series of questions for respondents to answer. Interview: structured- certain set of questions, more formal, unstructured questions can change, more flexible. Observation/field research- watching, listening, or recording behavior and conversations as they are happening: participant observation, nonparticipant. Content analysis- a systematic analysis of content focused on communication. Limitations: humans, hawthorne effect-when people know the(cid:455)"(cid:396)e (cid:271)eing (cid:396)esea(cid:396)(cid:272)hed and the(cid:396)efo(cid:396)e start acting differently. Marriage trends: method: census and survey (combo, adults 18+
