SOCY 101 Lecture Notes - Lecture 4: Cultural Imperialism, News Corporation, News Media Corporation
Document Summary
Popular culture: cultural forms that are wide spread and commonly embraced. Media: what is the media? transmission of information, can be visual, audio ex: picture, radio, Tv social media: what media do you use, how has media affected society? watching this live is a huge deal, ex/ watching twin towers fall live. 098: reinforces values and norms in society, reinforces existing stereotypes, can show racism, sexism. Reflection theory: culture is a projection of social structures and relationships into public sphere. Dual product market: a company sells two completely different types of product to two completely different sets of buyers, buyer 1- the customer, buyer 2- advertising. Active audiences: making choices about how the use media and actively interpret media content how you view and interpret the media participating influences your behaviors. Cultural imperialism: media corporations from wealthy countries (mostly us) exports many of their products that they come to dominate other cultures or poorer nations.
