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E-COMMERCE Lecture 5: E-COMMERCE REVIEWER

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iamshaneinc
19 Nov 2021
School
Our Lady of Fatima University
Department
Marketing
Course
E-COMMERCE
Professor

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Document Summary

Customers"____ on products is important to improve sales. Being in business online means one needs to____ with the intent to sell. An online store id is useless if you don"t give the customer a means to____ you. In online business,it refers to your store"s address. A place to bid on items for sale. This is one of the unique features of e-commerce technology where the potential market size is roughly equal to the size of the online population of the world. It refers to any business that applies internet technologies in its operations. This includes the efficient interaction among producers,consumers and their intermediaries and the swift flow of business related data across networks. E-business turns into e-commerce when an____ occurs across firm boundaries. These unique features of e-commerce technology were the technical standards of the internet and therefore of conducting e-commerce are shared by all the nations in the world.

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Related Questions

A differentiation strategy enables a business to address the five competitive forces by
 
 A)lessening competitive rivalry by distinguishing itself. 
 B)having brand-loyal customers become more sensitive to prices. 
 C)increasing economies of scale. 
 D)serving a broader market segment

Prompt

You are working for a small business owner selling women’s fitness apparel in a strip mall in a town with a population of 20,000. The space next door will become vacant next year once the lease expires, and the property manager has offered your business the opportunity to lease the space. The apparel company is financially sound, yet not seeing sales growth year over year. The company does not have an online sales platform and depends on repeat customers and foot traffic from the gym nearby. You are tasked with determining if there is a valid opportunity to expand the business to the location next door.

Explain the method you would use to research the viability of the company. What are three potential mistakes to avoid in your research and how can you avoid making those mistakes?

The development of regional marketing plans was the result of:

A. cutbacks in advertising budgets.
B. reductions in interstate business barriers.
C. decentralization of corporate decision making.
D. recognition of geographic differences in product preferences.
E. the influence of international marketers.