DMGT 413 Lecture 4: DISTRIBUTION MANAGEMENT (DISTRIBUTION)
Document Summary
Distribution- is the moving of goods and services from producers to customers. It is a marketing mix variable and an important marketing concern. Firms depend on distribution systems to be able to move their goods from one destination to another. A distribution strategy has two critical components: (1) marketing channels and (2) logistics and supply chain management. Marketing channel also called distribution channel- is an organized system of marketing institutions and their interrelationships that enhances the physical flow and ownership of goods and services from producer to consumer or business user. Supply chain management- is the control of activities of purchasing, processing, and delivery through which raw materials are transformed into products and made available to final customers. Physical distribution- covers a broad range of activities aimed at efficient movement of finished goods from the end of the production line to the consumer.
