pdfjoiner-5
26 Aug 2022
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Document Summary
Table of contents: definition and explanation of integrated marketing communication. Definition: integrated application of communication tools, channels, and content: Public relation activities: role of integrated marketing communication in global market, marketers" knowledge about the country"s environment while developing a communication campaign. 4. 5. 1 example: definition and explanation of integrated marketing communication. In today"s marketing environment, promotion involves integrated marketing communication. Integrated marketing communication is a multi-disciplinary field that combines traditional and new media practices. As its name suggests, integrated marketing communications is a holistic marketing approach that considers marketing strategy within the larger context of an organization"s aims and business development and maintenance needs: integrated application of communication tools, channels, and content: By using imc theories and strategies, marketing specialists, public relations directors, brand managers, digital media associates, social media marketers, and other media professionals can create, execute, and track multi-channel advertising and communication messages that target and influence specific audiences.
