UNIV 109 Lecture Notes - Psychographic, Amnesia, Public Knowledge
Document Summary
Sharing information about yourself that others do not know. Self-disclosure occurs between two people and is most successful when it is reciprocal, which means that "you share, i share" The study of consumers based on their activities, interests, and opinions. Companies use a lot of information that you self-disclose about yourself to introduce you to new products, services, groups, and topics or themes that will trigger an emotional response. Goes beyond classifying people based on general demographic data, such as age, gender, or race. Psychographics seeks to understand the cognitive factors that drive consumer behaviors, including the following. A tendency to blindly believe that your idea or opinion is usually the best one simply because it is yours or you came up with that conclusion. Self-awareness relates to how much you know about yourself and the role that you play within different environment. Helps develop self-awareness, team building, and communication for yourself and among those you communicate with.
